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Pay media on Brightcove (but not with Flash)

I noticed that the lastest update to Brightcove's services includes a beta of pay media services for distrubuting your content to everyone for a price.

As I would have guessed, the pay services require the use of Windows Media Video. Hopefully in time Flash video will have a good, non-streaming solution to DRM. It is something that's often discussed and worked on.


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Lots of links: Too much stuff to read last week, but here are some of the pages I've kept open in my browsers so I wouldn't forget 'em, you may find something here you missed....... [Read More]

Comments (4)

It may be better if we don't use the label "drm", though... lots of people have already been conditioned on that sound, to mean "the evil stuff other people do".

Most people want to project the digital bits they create, whether it's video, a website design, or personal data... we're still not yet at the point where people respect that wish in others, though, and the label "DRM" triggers many kneejerk reactions.

Your thoughts....?

John, I agree that DRM can have a bad connotation with some people, especially after all the cases of boot sector writing. But when I only know one name, it's the best name I have. What would be a better label for protecting user's assets?

It was also interesting to me to read the Mike Downey discussion that I linked to above about the different opinions on the requirements of a DRM solution. For the record, in case anybody is wondering, I have absolutely nothing to do with DRM at Brightcove. :)

"Protecting user assets" sounds good, but although it's not as abstract as the labels "drm" or even "digital rights management", it still takes a moment to understand as the speaker intends.

Controlling what you create, setting permissions for your digital bits, keeping a relationship with a file after you publish it, creators' rights, keeping a connection to your private data, these are some of the non-pejorative ways to describe the technology.

Instead of making something and casting it adrift into a sea of republishing, we're now keeping a relationship with our files once others can view them. Seems good to me...?

Creators' rights, I like that. Thanks for the thoughts.