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The Life of an Ad

This is the first in a series of articles on video advertising. To start this series off, I wanted to give a general overview of how video advertising works from the point-of-view of a Brightcove player. The slides below are adapted from a presentation I gave at 360Flex a few months ago.

This presentation would more accurately be called The Life of an Ad From the Video Player's Perspective, but that didn't sound as catchy. It's not discussing the technical side of creating an ad or using an ad server, both of which are immense topics by themselves.