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February 24, 2010
How RIA Advertising Works at 360Flex
I'm excited to announce that I'll be giving a talk, How RIA Advertising Works, at 360Flex. You can hear me at lunch on Monday, March 8th.
I've been building advertising SDKs for more than a year at Brightcove, and I want to share the things that I've learned about how advertising works- we'll go over the basics of advertising (CPMs, Mad Men, ad networks), the life of an ad (ad policies, ad delivery, impressions), and the emerging standards (VAST, VPAID). It will be a very technical dive into an area that many of us make our living off but which not a lot of people understand. A coworker of mine, Melissa Gregory, will also be giving a ten-minute introduction to Brightcove at the beginning of the talk.
The presentation I'll be giving is a sponsored presentation for Brightcove. I don't want this to dissuade those who just want to hear about RIA advertising, as my goal is to make this a talk that's the same as the non-sponsored talks at the conference. Being a former speaker at 360Flex in Seattle, I know I can make this happen, no matter if you use a different video platform or none at all.
I'm happy that Brightcove is a Bronze sponsor at the event. We'll have a booth there, which I'll be manning at points and where you can learn more about what we do (and pick up some schwag).
Not signed up for 360Flex? If you can get to San Jose in two weeks, you should sign up now. This is the original Flex conference, and the people who attend make it a one-of-a-kind event. I went to the first 360Flex in San Jose as well as 360Flex in Seattle three years ago. I met so many incredible people at both events, and I'm sure it will be the same at this one.
February 15, 2010
Brightcove on Mobile Flash Player 10.1
I'm very excited to see all of the news about Flash today, but I'm most excited to be able to talk about the work that Brightcove has been doing with Flash 10.1. As you can see in the video below, we've been working hard here to have different versions of the Brightcove player on mobile devices as well as making sure the current ones work as expected in the beta of Flash Player 10.1. The Brightcove player does a surprising amount, in my biased opinion- runtime layout with BEML, hundreds of API methods to call, segmented SWFs for optimizing size, handling large number of CDNs, support for every major ad server, and a lot more. And all of this is happening on the Android device below.
Posted by Brian at 2:43 PMFebruary 10, 2010
Brightcove News: Meetups, Player Design, and Lots of Stuff
Brightcove News is my collection of developer-focused links about Brightcove. I post about once a month, and you can see old posts here.
This post is long overdue, but I've been a little sleep-deprived and focused elsewhere lately. So here's a supersized set of links.
Meetup with Us: The London Brightcove Developer Group has taken off, and the Boston Brightcove Developer Group is close behind. I put together the Boston group, so I hope you'll go to the meetup page to join!
David Mendels: I'm very excited that Brightcove has brought David Mendels on board as President/COO. I knew him from his time jumpstarting the Flex team, and I can see him having the same kind of influence at Brightcove.
Lots of stuff: I can't think of a concise way to describe the many features that have been released so here's a rundown of a lot of stuff: chromeless player templates, built-in player sharing to Twitter and Facebook, player performance enchancements, cue point editing with video preview, additional VAST support, and a lot more that you can find in the links above.
BEML editing: Todd Yard of the Brightcove player team has created an awesome application for the visual design of players. The code complete is also very helpful.
Creating Brightcove plugins: I enjoyed this article on creating Brightcove plugins. Don't get thrown off by the message at the top of the page- it reads just fine in English.
Blogs you can find: The many blogs on brightcove.com have been rearranged so that you can see them in one place. Lots of excellent reading there that you can now grab in one RSS feed or follow on twitter.
Media SDKs: Two new media SDKs have been created, one for for .NET and one for ColdFusion. I've lost track of the number, but I'd guess there's a media SDK for about 10 languages now.
More devices every day: Brightcove can now be found on Yahoo Connected TV Widgets.
Ten Reasons to Use Flash
I was handed very odd timing for a brown-bag presentation last week. The talk was scheduled months ago for an overview on new Flex and Flash tools, but as the time approached the iPad and HTML5 "discussions" in the blog world kept getting louder. I wanted to give a Flash developer's perspective on things, and so I created the presentation below.
As a hopefully-obvious cavaet, these are just my reasons and have nothing to do with Brightcove. We have plenty of excellent people focused on the JavaScript side as well here, and I'd read Jeremy Allaire's post on TechCrunch if you're looking for a more Brightcove-centric response.
